The Internet Fact or Fiction
Part 1, The Source
Part 1, The Source
If it’s online then it must be true, right? Never before has
the Internet given us the freedom to tell others what we may think of particular
products, persons or locations. Social
Media sites like Facebook are known for users sharing their opinions and feelings
on a variety of topics and subjects. However there are a wide number of
reactions ranging from positive to negative and what’s right or wrong is merely
matter of opinion or even money.
Job hunting and trying to find the best employer without a visual,
we turn to the internet for advice. Google
searches, employer reviews on sites like Glassdoor, Indeed and even Facebook are just a few places we commonly look. The
problem with Google in an article published by Search Engine Watch is that 92% of
all garnered traffic is on the first page and drops to 27% of users clicking page 2. Meaning, we typically don’t bother looking too far. Google Ranking and businesses
reaching the first page when for example a user is googling ‘Transportation’, getting
a business to pop up first takes hiring an Ad Agency, a sizable ad budget and one
heck of a SEO campaign. Meaning it isn’t always the truth.
So what does this all mean for you? When looking at transportation companies and trucking in general there a few things to take into
consideration. For starters when reading a review, find the website’s "about" section and read who and what makes them qualified to make the claims on their site.
Would you take medical advice from a website who says they aren’t real doctors and it clearly says under their about section? Secondly, find out if you can, who wrote the
review and come up with a better conclusion. For example click on a Facebook
review, find their profile and suddenly you realize its a fake profile. How
creditable is that source? Lastly, when clicking on a website, and there seems to be
agenda, for example everything is overly negative, positive and/or even slanted towards one side. Take a further
look, read multiple opinions or websites, and most importantly make an informed decision
based off your research, not just from a complete stranger.
Connect with us on Facebook, look for our 2nd
posting Why Facebook’ of our 3 part section, ‘The Internet, Fact or Fiction', and as always we appreciate all of our viewers
and drivers.
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