Connecting people and generations
Every
minute, there are 100 hours of video uploaded to YouTube and 6 billion hours of
video watched monthly. Meaning there are more hours of people watching YouTube
videos than the amount of hours/miles a trucker spends on the road throughout
his/her lifetime. In 2006, Google purchased YouTube for 1.65 billion. Since then
YouTube is the number one Video source worldwide. In terms of its audience or
user base, YouTube reaches more people between the ages 24-34 more than cable.
Since the average truck driver is in his or her 50’s and baby boomers make up the
majority of the trucking work force. YouTube’s presence and usage may lessen
with baby boomers compared to younger generations. However 43% of Baby Boomers
have YouTube accounts. Meaning age isn’t a factor but rather a difference of
lifestyle.
So why care?
If you are looking to learn anything from math equations to changing your oil
in your car, YouTube has videos giving the directions on the how to. Ever get expansion foam all over your hands
and can’t get it off? Yep, YouTube has video for that too. YouTube also gives
truckers the ability to upload their own videos and keep the how to collection growing.
Lastly, it’s predicted the driver shortage is only going to get worse. YouTube
provides a platform for baby boomers to connect with younger audiences. Why not
influence the next up and coming generation on trucking and YouTube is a great
place to start.
Click Here
if you are wanting to sign up for a YouTube account. Look for our last and next
posting in Florilli Transportation’s explanation of social media, ‘Four Squares
a Day’, and as always we appreciate our drivers and readers.
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